New Study Shows Decreasing Nutrient Value of Certain Fruits and Vegetables – An Increasing Need for Multivitamin and Mineral Complex Supplements

Taking a multivitamin and mineral complex may be more important than ever. According to Institute of Nutrition President Jules G. Bitbol, recent studies of more than a dozen fruits and vegetables have shown that there has been a decrease in the nutrient value of many foods, which in some cases is drastic. For instance, the Vitamin A content in apples has dropped from 90 mg to 53mg. Vitamin C in sweet peppers has decreased from 128mg to 89mg.

The USDA recommends 3 to 5 servings of vegetables and 2 to 4 servings of fruit per day to maintain good health. But very few people are able to sustain that kind of healthy diet every day. And, with the decreasing nutrient value of many fruits and vegetables, people aren't getting all the vitamins and minerals they need.

Institute of Nutrition President Jules Bitbol says, “Not to worry. If people take an excellent vitamin and mineral supplement each day and eat a sensible diet with plenty of fruits and vegetables,whole grains, and at least two servings a week of fish, they will be in great shape.”

The Institute of Nutrition, http://www.ionnet.com, has been devoted to research and the production of nutritional supplements and vitamins of the best quality, at the best price. The quality and purity of their products is a top priority. There are no unnecessary additives without nutritional value, no "fillers", or any animal by-products.

U.C., Berkeley Professor Dr. Bruce Ames states in Newsweek Magazine (January 16, 2006), “If you want to age faster, a good way to do it is to be short of some vitamin or mineral. I think everyone in the world should take a multivitamin as insurance. I take one daily.”