How to choose a network marketing company to work with?

It's very important that you realise that in network marketing, you own your own business and the network marketing company that you choose to work with is the most critical factor to your success!

There are 4 'P's to choosing a network marketing company to work with...

1) Principal
The principal refers to your company's mission, management team, financial stability, credibility, track records, and culture.

The questions you should ask here are:
a) Can you identify with your company's mission statement?
This is very important, as some companies don't even have a clear mission statement. That shows that the company is just out to make money, without having any desire to bring real value to the world, its distributors and its customers.

A good example is the company we have chosen to work with, Nuskin Enterprises.

Their mission statement is...
"Our mission is to be a force for good throughout the world by empowering people to improve lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture."

b) Does the management team have a proven success track record?
This is also crucial as a company is nothing without its leaders to lead the way. The management team must have proven track records of success in bringing the company through good times and bad.

Take a look at Nuskin Enterprises Management Team here.

c) Does the company have a solid financial track record that is 100% transparent for all distributors to see?
This is the MOST important aspect of a network marketing company. You definitely will want to work with a company that is public listed, 100% transparent when it comes to declaring their revenues, profit sharing and annual reports. Like they always say, the boss always keeps 2 balance sheets, but if the company is public listed, they can't keep the balance sheets a secret to the distributors!

Take a look at Nuskin Enterprises New York Stock Exchange NYSE (Symbol is 'NUS') annual financial reports here.

d) Does the company have a rich company, distributor and customer culture?
Only companies with a rich culture instilled in the value system of their management team, their staff, the distributors and the customers can survive the long run and keep growing in the future.

Take a look at Nuskin Enterprises FORCE FOR GOOD organization here.

Take a look at Nuskin Enterprises NOURISH THE CHILDREN initiative that helps feed hungry children worldwide here.

2) Products
If the company does not have high quality products which are unique in the global market and accepted as a brand name worldwide in every country it goes to, you are going to have a hard time convincing people that the products work.

Questions you should ask:
a) Are the products unique and proprietary?
The products must be unique, meaning no one else in the world has these products. Proprietary means no one else can copy these products exactly.

Take a look at Nuskin Enterprises unique products and services:
- Nuskin Skincare
- Pharmanex Nutrition
- BigPlanet Technology and Internet

b) Are the products recognised and the brand name already well accepted and established worldwide or in the markets the company has entered?
If you want to represent this company and its products and share about the benefits of these products, it will be so much easier if they are already well accepted and recognised by the public in other countries.

Take a look at Media reports about Nuskin products

Take a look at Media reports about Pharmanex products

Take a look at Nuskin Olympic Endorsement as Official Olympic Sponsors of year 2000, 2002, 2004 Olympic teams here.

Take a look at Pharmanex Olympic Endorsement as Official Olympic Sponsors of year 2000, 2002, 2004 Olympic teams here.

c) Does the company use cutting edge proprietary technology and science to prove that their products work?
Many companies use stories, testimonials and sometimes even hype to convince customers, however science is still the best proof.

Take a look at the BioPhotonic Scanner, the science that proves Pharmanex products work

3) Positioning
The positioning of the company in the global market expansion and the future prospects of growth in the company is vital to speedy success in your network marketing career. As the saying goes "Ride the wave to success"

Take a look at Nuskin Enterprises expansion from only its 35th market into China, Brunei, Indonesia, Israel, Russia, India, Vietnam and many more new markets to come

4) Plan
The plan refers to how the company compensates you in profits sharing. This is also very important as companies have all sorts of different ways for you to make money as a distributor.

Questions you should ask:
a) Is the plan proven and time tested to really let distributors make a good income?
Anyone can come up with a compensation plan that pays you millions of dollars, but is the plan time tested and proven to work? That's the key point, because too many new network marketing companies are formed every day, with pay plans that look really lucrative but these companies cease to exist within a year or 2...